Magazine Color Scheme

 

Welcome back to my blog!

Today, I'm going to be discussing the principle of color scheme. Color scheme is in my opinion one of the most important features that must be taken into consideration when creating a magazine, the color of the magazine NEEDS to match with the content, though this can be hard, with enough thought and trial and error, it can be accomplished

Color theory states that color scheme is one of the most important elements because it reflects the niche and content of your magazine. Color scheme can be broken down into three different types of colors, the primary, secondary and tertiary colors. These colors can be standalone or mixed together to create designs that catch the attention of viewers, however for this to happen you must meet the aesthetic appeal that is required by your audience.

 Though usually not a consideration, many people hate reading, and instead will judge something by its cover. If the cover and content of your magazine is ugly with a load of colors strewn about, the reader will not enjoy themselves and you'll soon find them running to another media outlet. For this reason we must achieve harmony in the design process to make sure that our colors stick and work.

There are 5 types of color schemes used by designers.

• Monochromatic Scheme- Simplest of all schemes, based on different tints of colors, so for example using a uniform color like red but having different shades of it within your design would showcase monochromatic scheme.
• Analogous Scheme- Based on three colors next to each other. This scheme is often found in nature, and gives works a more natural feel to them. 
• Complementary Scheme- Pairs of colors are placed next to each other that if mixed, would lead to the colors cancelling themselves out and producing either white or black. Another name for this color scheme is the opposite color scheme. This scheme is meant to showcase contrast within your work.
• Split-Complementary Scheme- Combination of the complementary and analogous color schemes that places complementary colors by each other, with a buffer between them being a different color from the color wheel. This is meant to reduce the contrast between the complementary colors which could be harsh or distasteful to the eye.
• Triadic Scheme- Three colors are placed equal distances from each other on the color wheel, creating a vibrant scheme with a large amount of visual contrast. This is one of the more common schemes used in art due to it being visually pleasing.

So, what do you think? Which color scheme do you prefer the most? In my opinion I'm leaning towards a triadic scheme as it appears to be the most aesthetic, but we'll just have to wait to find out, won't we?

 Goodbye, and see you soon with another update!

Canva Reference: https://www.canva.com/design/DAE-8XebrAo/j0j3XLIkuI3V8rHoX5hXcg/edit

Source: https://www.interaction-design.org/literature/topics/color-theory#:~:text=A%20color%20scheme%20is%20one,the%20overall%20business%20marketing%20strategy.